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Thoughtful ideas on copywriting, SEO, brand voice, and the creative process.
New posts publish regularly.

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SEO and Strategy

Practical advice for ranking with content that people enjoy reading.

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Copywriting Craft

Simple techniques to make your writing clearer and more persuasive.

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Freelance Notes

Honest lessons from building a creative business.

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How to Write Headlines That Actually Get Clicked

Stop guessing what works. Here’s the psychology behind headlines that earn attention without feeling clickbait-y.

📅 March 15, 2024 • ⏱️ 7 min read

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SEO and Strategy

The SEO Content Strategy That Builds Trust

Search rankings matter, but not at the expense of real connection. Here’s how to balance both.

📅 March 11, 2024 • ⏱️ 7 min read

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Copywriting Craft

Why Your Landing Page Isn’t Converting

Three common mistakes that kill conversions (and how to fix them without starting over).

📅 March 8, 2024 • ⏱️ 9 min read

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Freelance Notes

Building a Copywriting Business: Year One Lessons

What I wish I knew before going freelance. The real challenges and unexpected wins.

📅 February 28, 2024 • ⏱️ 12 min read

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